Brian Solis氏の #MMChat でのTweetまとめ - Togetter
Twitterのつぶやきマッシュアップメディア!Brian Solis氏の #MMChat でのTweetまとめ
The Social CMOのMarketer Monday ChatにBrian Solis氏がゲストで出ていたので、そのTweetをまとめました。
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まとめ
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Just a note, I'm joining @jeffashcroft for this week's #MMChat at 5pt. It might get loud in here, but it's 30 mins & I'll keep it relevant! -
As I say, it's time to engage against the machine...this is the end of business as usual and orgs need to adapt or die #MMChat
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Engage was written for the social champion to help develop strategic + meaningful programs & supporting philosophies/processes #MMChat
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#EndofBusiness is written for change agents. They recognize the importance of social & they translate lessons+opportunities 4 execs #mmchat
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The end of business as usual is scary and optimistic at the same time #MMChat
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Consumer behavior is changing. They're connected. How they make decisions is not at all similar to their traditional counterparts #MMChat
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Connected consumers create a new genre of consumerism & require a dedicated approach w/o losing sight of current customers #MMChat
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Social media is only part of the story. Smart phones, tablets, geolocation, apps, nicheworks, they're contributing to the egosystem #MMChat
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The egosystem is where consumers are at their center of their online experiences. Everything, including brands, revolve around them #MMChat
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Business leaders won't change because of Facebook or Twitter, but they will listen if you can tie behavior, impact & objectives #MMChat
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#EndofBusiness is written for change agents. We are at a crossroads. 1st, we can pursue social media to improve customer engagement #MMChat
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2nd, We can translate trends+opportunities into new business philosophies, mission & processes. Both are important, but dedicated #MMChat
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1)Connected consumers require a dedicated approach that force businesses to rethink value, mission, vision & ultimately culture #MMChat
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2) Value is in the eye of the beholder. Connected consumers share experiences. Experiences collectively co-create the brand #MMChat
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3)Decisions are made against shared experiences. Whats your brand according to the connected? Change is necessary+everybody wins #MMChat
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Big data, social media, the myriad of available consumer channels and devices make up the top three trends leading to CMO insomnia #MMChat
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79% of CMOs expect high/very high level of complexity over 5 years. 48% feel prepared. This = 31% complexity gap #MMChat
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CMO’s are missing the ability to extract and introduce a truly human touch, focusing on markets rather than individuals. #MMChat
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CMOs reveal that data is focused on managing the customer transaction and not the relationship #MMChat
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Companies are still placing greater emphasis on the “M” in sCRM & not the “R” or relationship. Much of what we see is antisocial #MMchat
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What's next? Connected consumers are going to compel businesses to migrate away from rigid to adaptive business models #MMChat
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Five Common Social Media Mistakes and How to Avoid Them http://t.co/icSG4CzA via @entmagazine
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